Ad Vitam Material

Live drawing during the annual meeting of the Ad Vitam Material network.

Client : Embuild.Brussels

One of my favourite projects of the year.
I had the opportunity to create live drawings on paper during a networking dinner. An unusual and exciting format that felt almost like a performance, unfolding across a three-course meal.

The setting was an old farm beautifully renovated into an event venue, perfectly aligned with the evening’s theme: how can the construction sector better promote the reuse of materials? Why is renovating with new materials often cheaper than reusing existing ones?
How do we move away from our “easy low-cost” consumption habits?

A thought-provoking topic, beautifully captured by Zoé Simon @Vizualstudio

Photos : Zoé Simon